Why should salespersons avoid using pressure tactics?

Salespersons should avoid using pressure tactics primarily because such tactics can harm customer relationships and lead to complaints. Establishing trust and a positive rapport with customers is essential in the sales process, especially in the automotive industry, where long-term relationships can lead to repeat business and referrals.

When customers feel pressured, they may become uncomfortable, and their perception of the salesperson and the dealership can become negative. This discomfort can result in complaints to management or even public reviews that reflect poorly on the business. Maintaining a respectful and professional approach fosters a positive environment where customers feel valued and more likely to make a purchase based on their own decision rather than under duress.

The other options highlight potential consequences, such as inflated prices or negative media coverage, but they do not directly address the core issue of relationship management as thoroughly as the correct choice does. Focusing on customer needs and building long-term relationships ultimately leads to a more successful and sustainable business model.