What is the primary duty of a motor vehicle salesperson?

The primary duty of a motor vehicle salesperson is to sell vehicles and assist customers. This role centers around facilitating the sales process by actively engaging with potential buyers to understand their needs, provide them with relevant information about the vehicles, and guide them through the purchasing process. The salesperson acts as a critical intermediary, ensuring that customers feel informed and supported while making significant decisions regarding the purchase of a vehicle. This includes demonstrating vehicle features, discussing pricing and financing options, and addressing any questions or concerns the customers may have.

While inventory management, mechanical services, and financial audits are essential aspects of running a dealership, they fall outside the core responsibilities of a salesperson. The focus is firmly on customer interaction and sales efficacy.